You are reading a craft blog and are reminded of the date (because that is a challenge to keep track of), then you look at the calendar and realize that you have a baby shower to go to tomorrow and you haven't figured out yet what you are going to make let alone find the material, and you don't have enough money to go buy a gift. Then you finally figure out what you are going to make, believing the whole time that it won't take that long so you go on with what you were doing before you stopped and took two hours looking through baby gift ideas, and the whole project slips your mind again. At lunch time you remember and think, "Oh I still have time. I'll do it tonight." All this time knowing full well that you will be up until who knows what time trying to finish this gift before the shower tomorrow but not being able to "make" yourself do anything differently.
And if all that wasn't enough, this post should be proof!